Last week, we talked about driving traffic to your blog’s archives, and some of you left helpful tips for promoting your older posts in the comments (from asking your readers to choose their favorite posts to using anchor text to related posts).
To further this discussion, what about repurposing your most timeless content? Think of a post you published in the past that might fit into this “evergreen” category. If published tomorrow, could it be as fresh and relevant as it was when you first posted it?
Consider these kinds of posts:
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